Lumarc Estate: Modern Rental Brand Defined by Minimalism and Quiet Elegance

A modern rental property brand rooted in minimalism and quiet elegance. The visual identity reflects clean lines, soft balance, and timeless calm, designed to feel like a space you instantly trust.

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2025

Introducing Lumarc: an AI-driven OCR solution designed to streamline your real estate operations and boost efficiency.

The Lumarc Estate logo is built on a precise geometric grid to ensure balance, clarity, and timeless form. Every curve and angle is proportioned for visual harmony, reflecting the brand’s commitment to refined minimalism and architectural calm. The spacing and alignment are designed to adapt seamlessly across digital and print environments, reinforcing consistency at every scale.

CHALLENGE

How can we create a visual identity that feels modern, calm, and trustworthy—while remaining flexible across platforms and use cases?

As a technology-driven product operating in the real estate space, Lumarc needed a brand system that communicates precision and reliability without feeling cold or overly technical. The challenge was to balance architectural minimalism with approachability, while ensuring the identity could scale effortlessly from product interfaces to social media.

OUTCOME

How can we make the entire process faster, smarter, and fully automated?

Logo System Lumarc Estate features a primary logo, stacked version, and simplified mark. Each variation is optimized for different contexts while preserving clarity and brand recognition.
Color Palette A palette of soft neutrals and muted tones reflects calmness, clarity, and understated luxury. The colors reinforce a sense of space and focus, aligning with the brand’s architectural and minimalist approach.
Typography Atyp is used as the primary typeface—a modern sans-serif with clean geometry and subtle warmth. Its balanced letterforms bridge structure and softness, complementing the brand’s contemporary tone.
Social & Digital Adaptation The identity system is optimized for digital and social platforms using simplified marks, clear typography, and calming visuals. This ensures consistency across touchpoints while creating a sense of modern retreat in every scroll.

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